CORPORATE SOCIAL RESPONSIBILITY
One of the priority lines of action of the Gmp Foundation is to develop actions aimed at providing direct support, whether it be through economic contributions or help of a different kind, for non-profit organizations which need resources to improve the life of intellectually impaired people and/or people with acquired brain injury (ABI) in Spain.
Following these premises, in 2017 the Gmp Foundation provided its support for 43 social entities, through 15 projects that in turn directly benefitted a total of 2,191 people. In the twelve months, the foundation met challenges that will undoubtedly occupy an exceptional place in the history of the organization. An example of this is the organization, in conjunction with Down España and the photographer Cuco Cuervo, of the XTuMirada exhibition, a powerful tool for raising awareness about the reality of people with Down syndrome in Spain. This exhibition toured the main Spanish cities throughout the year and was visited by more than 150,000 people. Of equal importance was obtaining the Corresponsables Award for the Best Campaign on Social Networks for #ElProyectoDeMiVida, a pioneering project for people with acquired brain injury.
In 2017, the Gmp Foundation received two distinctions. First, during the Annual Fundraising Congress, organized by the Asociación Española de Fundraising, the 2016 edition of Grandes Ilusiones was recognized as the Best Fundraising Event. Second, #ElProyectoDeMiVida, the beneficiary of the 17th Paddle Tennis Tournament in Solidarity for Businesses, received the Corresponsables Award for the Best Campaign on Social Networks from amongst over 400 candidates from Spain and Latin America.
The Gmp Foundation’s Main Actions in 2017:
- Sponsoring the ninth edition of the Prodis Foundation’s Extraordinary Lyrical Recital, aimed at supporting the social and labour market integration programmes for intellectually impaired people.
- One-year extension of the framework agreement signed by the Gmp Foundation and Plena Inclusión Madrid initially in 2014 to support their collaboration, in order to provide early treatment for children of 0 to 6 years of age who are intellectually impaired or at risk of this and whose families have scant economic resources. At the end of 2017, the Gmp Foundation’s collaboration had enabled over 160 families to take part in this programme.
- Sponsoring the “Cantando de Cine con Garrigou” Choral-Symphonic Gala for the benefit of the Garrigou Foundation. At the concert, fragments of different soundtracks from the history of the cinema were performed, such as pieces from Star Wars, Indiana Jones, The Lord of the Rings and some Walt Disney films.
- For the seventh year in succession, sponsoring the Race organized by the Madrid Down Syndrome Foundation. About 5,000 people took part in the race to support the organization’s “Sport and Leisure” programme, in which over 500 intellectually impaired people take part. In addition, as it did in 2016, in 2017 the Gmp Foundation sponsored Madrid Down’s 2nd Duathlon in Solidarity, in which nearly 1,000 people participated.
- The 8th Training Course on “Planning, Fundraising and Communication for non-profit entities”. A total of 54 professionals attended from 27 Spanish organizations working on intellectual impairment and/or acquired brain injury.
- The object of the course, organized by the Gmp Foundation in conjunction with Plena Inclusión Madrid and the Asociación Española de Fundraising is to strengthen non-profit entities’ capacities to make them more effective and efficient in accomplishing their mission.
- Renewal for another year of free office space in the building owned by Gmp Iberia Mart to house the headquarters of the Federación Española de Daño Cerebral –FEDACE–.
- Participation in the commemorative events of National ABI Day. In the framework of the Spanish Platform for Acquired Brain Injury, on 26th October National ABI Day was commemorated and the DosCAras photography exhibition was opened, with the collaboration of Cuco Cuervo to take snapshots, and of ADIP and the SEUR Foundation. The exhibition could be viewed at the Puerta de Atocha and Chamartín railway stations in Madrid and the stations in Jerez de la Frontera and Cadiz in Andalusia. At the same time, as has repeatedly occurred in recent years, the Atlético de Madrid Foundation collaborated with the Platform by lending one of its players to run an awareness-raising campaign. This time, Gabi, the team’s captain, was the player chosen.
- Organization of the XTuMirada exhibition, in collaboration with Down España and the photographer Cuco Cuervo, with a view to raising awareness about the reality of people with Down Syndrome. The exhibition, in which over a hundred celebrities participated, was opened on 21st March, World Down Syndrome Day, in the Castellana 81 building, to later tour the majority of Spanish cities all year. The tour round Spain will continue in 2018.
- Providing meeting rooms in Gmp buildings free of charge for 12 social entities which work in the field of intellectual impairment or acquired brain injury, to hold 45 events, training sessions or work meetings, with total attendance of around 1,500 people.
- Sponsoring ASSIDO Murcia’s 2018 Charity Calendar. This calendar, featuring intellectually impaired people of all ages, aims to show the daily life of these people and their families.
- Holding the 18th edition of the Gmp Foundation’s Paddle Tournament for Businesses, for the benefit of the associations APADIS and Antares and their plans to create a multisensory classroom and implement an adapted sports programme, both directed at people with serious intellectual impairment. A total of 48,150 euros was raised, thanks to the participation of over 40 companies and nearly 200 players.
- Publication, in collaboration with the Asociación Ayuda Afasia and the company Las Palabras Perdidas, of the Down España guides, aimed at improving the communication of people with Down syndrome with speech defects.
- Holding Murcia’s 8th International Magic Festival Grandes Ilusiones, this time to support ASTEAMUR and its project to create an Early Treatment Centre for autistic children. A total of 49.608 euros was raised with the support of sponsors and collaborators, and the solidarity of the people from Murcia who bought tickets.